Video is the most powerful communication tool and yet most marketing videos are boring.
Video is the most powerful form of communication. It can engage an audience and create a connection. It can create a sense of urgency and inspire action. And it can do that in a fraction of the time it would take to read text. That's why video is so critical in our marketing efforts. The problem is that most marketing videos are not powerful. They're boring! So how can you create effective marketing videos that connect with your audience?
Keep reading to find out...
1. The most interesting videos are those that tell a story.
2. Videos with good sound and lighting are more engaging.
3. A good video should be entertaining or informative.
4. Start with a storyboard before filming the video.
5. Don't try to be too creative, keep it simple and to the point.
6. A call-to-action is an important element in your video and should be included in the script.
7. Use the narration to draw the audience into the story.
8. Choose a format that suits the message.
According to the statistics, more than 300 hours of video content are uploaded to YouTube every minute! And that number is growing daily.
With all the videos and content out there today, how do you make yours stand out from the crowd?
The first thing you need to ask yourself is: what makes my product or service unique? Why should someone choose me over the competition? Identify your company's USP—unique selling proposition—and focus on that in your video.
Instead of saying, "We offer the lowest prices in the industry", you might say, "Our loyal customers save an average of £500 every year by using our product." Those kinds of statements will resonate better with your target audience and help make your videos more memorable.
Once you've identified your USP, you need to position it in a way that resonates with your target market. Make sure you're addressing the needs of your ideal customer. Remember to think about things like their gender, age, education level, and income level.
Try to include some common keywords that they might use when searching for your product or service online. If it's a particular industry, do your research and find out what those people are talking about on social media or what issues they are facing that your product can solve. Use that information to create content that's relevant and valuable to your target audience.
Once you've got your key message down, it's time to brainstorm ideas for your video content. Consider what types of media your audience enjoys most, such as video, images, text, and audio.
For example, if your target market is made up of millennials, you may want to include both text and graphics in your video. People in that age group tend to be very visual, so relying on just text or audio might be less effective.
Create a video for each platform (e.g. a long-form video for Facebook and a bite-sized video for Instagram). Try to think outside the box and be original with your approach and don't be afraid to try something new!
Looing to create some video for your business, then get in touch as we might be the solution you have been looking for....